practical approachable affordable

We have worked with East Anglia's largest independent lighting retailer since Spring 2006, when we supported them with the launch of the flagship Norwich Lighting Centre store at Longwater Retail Park. The project began with establishing a clear brand concept which aimed to combine the company's traditional values with a modern twist. Over the last four years, this brand has been reflected across a complete range of marketing materials from POS and signage to catalogues and packaging. At launch phase, we also provided comprehensive strategic marketing support which included the development of a successful advertising campaign across print, radio and television. We continue to support Norwich Lighting Centre's marketing campaigns to this day, recently running a free lightbulbs promotion which brought 500 EDP readers to the store and also relaunching their website.