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ACTIVE RECESSION RESOLUTIONS

·    Perk up your
     packaging
·    Brighten up your
     brochures
·    Liven up your logo
·    Get your website
     working for you
·    Spice up your
     signage
·    Get mentioned in
     the media


Get Active Today! 

Raise the profile of your business and rise above the recession.

Call 01603 716700 to find out more
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COME AND SEE US

Long Sutton Farmers Conference
East of England Showground
 Tues 13th Jan. 9.30am
The Womens Business Clubs
(Hosted by Active MD) 
Congham Hall,
King's Lynn
Thurs 29th Jan. 12pm

Business Active Exhibition
Kings Lynn Town Hall Weds. 11th Feb. 2-7pm






 
Issue 11: January 2009

Happy New Year

As 2009 gets underway, there's no denying that trading conditions can only be described as tricky at best!  However with a positive, pro-active attitude we will all survive!  Trading successfully through a recession means that we will all have to work a bit smarter but in some ways this could be seen as a healthy wake-up call for us all and we are determined to make the most of the opportunities that arise. 
So far we are pleased to note that most businesses seem to be stepping up their marketing to boost sales (good plan!), while everyone wants their marketing budget to work harder and give a clear return on investment which is something we always aim for.


Best Wishes
Kate and Claire
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Activate your Advertising
Advertising is a critical part of any successful marketing campaign but buying space quickly eats into your budget.  To ensure that you are getting the best value for money here are some top tips for 2009:
·    Make a commitment for a longer period to negotiate the best rates
·    Ensure that publications know what kinds of late deals might
     interest you
·    Get your advert designed professionally to make the best use of
     the available space - Active ad designs start from just £60
·    Research your publications carefully - request a media pack and a
     sample copy before you make any commitments
For further advice or to find out more about appointing Active as your advertising agent call 01603 716700
Designing your way out of the downturn

Contrary to suggestions that tough times may call for cuts to "discretionary" budgets such as marketing, research published by the Design Council suggests that businesses clearly recognise the value of good design to help them fight the current economic crisis.  54% of those questioned felt that design would help them to a large extent to maintain their competitive edge in the current climate. There are many ways design can help your business perform more strongly, from improving your image (internally and externally), to innovating your products or services, and even saving you money.

For further information about how great graphic design can help your business to thrive, not just survive contact Claire on 01485 609154
Network your way to success in 2009
It seems that people are finally catching on to something the Active team have been saying for quite some time - networking might just be the key to business success in 2009.  Cost-effective and accessible to all, networking is a great way to build business contacts without breaking the bank.  
·    Enthusiastic networker Caroline Rust is running a workshop on networking skills on Weds. 14th January at Reeds in Norwich.  Visit www.workshopswork.co.uk for further info.
Active Marketing & Design Ltd

Main Office:
5 Progress House, Plantation Park, Plantation Road,

Blofield, Norwich, Norfolk NR13 4PL  Tel: 01603 716700
King's Lynn Office: 67 Station Road, Roydon, King's Lynn, Norfolk
PE32 1AW   Tel: 01485 609154

info@activemd.co.uk     www.activemd.co.uk

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